There's always something new happening at Innfinite...

Innfinite enters a working partnership with ReviewPro for on line reputation and social media management

Innfinite significantly ramps up its on line reputation management services and offerings to clients by entering a partnership with ReviewPro, the leading B2B provider of online reputation and social media management solutions for the hotel sector, enables hoteliers to efficiently aggregate, organize and manage their online reputation and presence in the most widely used guest review sites and social media platforms. The company provides the analysis, customer intelligence, competitive benchmarking and reporting needed to help hotel professionals more effectively manage their organization. ReviewPro currently serves thousands of clients with data from thousands of sources, including over 100 million reviews — in 14 languages — from more than 70 of the most relevant online travel agencies (OTAs) and review sites. For more information, visit

New web development under way for the famous La Bonne Auberge restaurant brand based in Glasgow at Holiday Inn Glasgow Theatreland.

A restaurant that's still winning awards after 30 years must be doing something right. Part of (but not owned by) the Holiday Inn in Glasgow's Theatreland, La Bonne Auberge epitomises the smart French Mediterranean brasserie with its brick work, wrought iron, black boards and waiters in French black waistcoats and white aprons.  He highly successful and famous Glasgow based brand has also rolled out the brand with brasseries at Holiday Inn East Kilbride and Quality Hotel Edinburgh Airport, and Innfinite has just embarked on creating a complete new on line look and presence for the brand, featuring table bookings, and an extensive social media presence. The new site is due to be launched early November 20011, and will be followed by an exten sive repositioning and re-marketing project on line.

Innfinite wins web design, development, SEO and marketing contract for the new luxury Lomond Castle Self Catering Apartments

Lomond Castle Self Catering Apartmentsare new luxury self catering apartments overlooking beautiful Loch Lomond. The very latest and newest addition to the luxury Loch Lomond self catering experience is due to open for business in late November/early December 2011, with two superbly and creatively appointed luxury apartments with panoramic views over the loch.

Innfinite will launch the new fully optimised search engine ready website for the apartments in early/mid November and will feature an online booking system with on line secure payment facility for customers’ ease and convenience. The holding page is at

New Chardon Management hotel management properties at Southend Airport (Holiday Inn) and Crewe, become new development projects for Innfinite

Acquisitive hotel property owning and management contract company Chardon Management wins the management contracts for two hotels – and as Innfinite’s largest client, Innfinite gets the web design, development and ,marketing contracts., .The new Holiday Inn Southend Airport is part of the Southend Airport group owned by famous haulier Eddie Stobart, who bought Southend Airport in December 2008. Further details of the Crewe hotel contract are still emerging

Innfinite starts a new hotel management website for Portland Hotels, and a short breaks and deals portal.

The company's new 'clean look' on line profile and approach will help position it as one of the most proactive, progressive and attractive small hotel groups in Scotland, operators of excellence in the high end Scottish 3 star market, shortly to have a smartphone website and booking engine for all its properties too - starting with arguably its two most successful projects, Glasgow Pond and Speedbird Inn at Aberdeen Airport, (due week beginning 13 June). In a day where the deal is the new norm, the Scottish hotel deals portal will be heavily optimised for the direct on line channel, will introduce a new customer loyalty strategy, and will give the OTA's and merchants a real run for their money.

All Holiday Inns operated by Chardon Management move to the new, hotel friendly, built for hoteliers, hotel website cms.

Innfinite's content management suite, which is both hotel intuitive and very hotelier friendly, built and designed specifically for hotels, has passed all the rigorous tests for use with one of the UK's biggest and most rapidly growing hotel groups and management contract companies. Innfinite's two biggest clients, Chardon Management and Portland hotels, now fully adopt the Innfinite cms, and further new developments are planned, to make it the most hotel friendly cms in use in the UK today. Innfinite targets to have all its hotel clients using this suite of servicees by the end of 2011.

Sunbank House Hotel in Perth joins the Innfinite client base, and new web development delivered 13 May 2011.

This charming personally owned and run Perth Hotel, one of the few Perth 4 star hotels and certainly the smallest, had virtually no sustainable on line sales, marketing and ecommerce policy or strategy until Innfinite stepped in in March 2011, by referral, and within 6 weeks, had a full scale web development ecommerce, channel management and distribution strategy and tactical plan perfect for its needs, and which is already posting huge business and revenue gains in what is one of the more difficult Scottish destination markets on the web.

As marketing consultants to Edinburgh Hotels Association, Innfinite embarks on a new brief for the whole web positioning of this prestigious group of Edinburgh hotels.

Edinburgh hotels Association comprises most of the very best hotels in Edinburgh, and is now aiming to become the booking site of choice for business and leisure travel shoppers looking for Edinburgh hotels. The new model will also adopt a new approach to on line destination marketing for Edinburgh, and utilise this to leverage Scotland's top destination for the benefit of both the travel shopper and the hotel members. Along with Innfinite and its comprehensive knowledge, expertise and experience in the Edinburgh hotel market on line, the members of EHA have a vast array of travel shopper utility at their disposal, and we aim to transfer that authority via the new site to give travel shoppers the confidence and trust they won't get for a unique destination like Edinburgh from the on line merchants and OTC's. The Association is introducing both a blog, and its very own on line persona , Edinburgh hotel expert and travel agent, Hamish.

Maryculter House Hotel in Aberdeen joins the Innfinite client base, and new web development and ecommerce brief now being prepared.

We were recommended to this prestigious Aberdeen hotel client by Peter Sim, erstwhile GM for one of the award winning hotels once owned by Innfinite, and now the GM at Maryculter! Innfinite in fact won the Scottish website of the year awards for 2005, 2006 and 2007. The project involves a full front to back, root and branch review and complete recreation and transformation of the whole ecommerce and on line reservation system at the hotel, including full integration of the latest 'cloud' based Guestline PMS to the Navarino CRS, and a brand new on line presence and profile which will revolutionise the 'Maryculter House Hotel Experience' to the on line visitor.

Innfinite introduces on line reputation management services to its service portfolio, also a state of the art, hotel friendly on line gift voucher purchase solution.

More about this shortly. No on line strategy is complete in the current environment without a sustainable reputation management element. We have scalable solutions for all sizes and styles of hotel, this is most certainly not 'a one size fits all' solution. Our on line gift voucher purchase solution can be seen at - is customised to each individual client, is built only for hotels, provides payment to the at the point of purchase, is commission free - and integrates perfectly with Sagepay and Paypal.

Innfinite hopes to have its own fully optimised, mobile search friendy smartphone website solution ready for the market in September 2011.

Innfinite strongly believes that a mobile website will become (if it isn't already) an essential promotional tool and must-do business and booking channel for all hoteliers, regardless of size. We have been researching and studying mobile and smartphone solutions for some months now, have been identifying all the pitfalls in terms of scale, usability and functionality - and we now have a development on the table which will be affordable to the smallest hotelier, will be fully optimised, configured and mobile search engine ready, will render and be fully navigable (including maps) on all major smartphone devices - and which will integrate seamlessly with the Sabre/Navarino booking engine, our preferred ecommerce solution, thereby rendering the BE perfectly on all devices, soon to follow with other suppliers' booking links. We are currently working in partnership with Chardon Management on this project which is being beta tested at Marks Hotel in Glasgow.

Innfinite is to launch Hotel Review Scotland as the new online resource for the Hospitality Industry in Scotland.

Hotel Review Scotland, new landing page at - is the new online resource for the Hospitality Industry in Scotland. Featuring Scottish hotel deals and offers, hospitality and hotel news, market reports, columns, staff movements, industry events, jobs, suppliers and industry links. Innfinite has long believed that Scotland needs its very own hospitality forum like, or, spawned in the USA, where we can share with you on a professional platform, all things Scottish travel and hotels, from industry and market news, events, feature columns, articles, advice - and Scottish hoteliers' own news and views - in effect a professional community and a development resource.

We'll combine this with Innfinite's blog, already launched, at, - and our new Edinburgh hotels blog at and we'll shortly be inviting all Scottish hoteliers, serviced accommodation providers and innkeepers to join up, and make initial contributions of the matters concerning them most about the industry in Scotland.

Latest News

  • Innfinite wins new web design/development for the intimate exclusive use products at Strand House, near Rye. 

  • Innfinite to design and develop new web and mobie presence for the new Rennie Mackintosh hotel Union Street Glasgow

  • Innfinite appointed management contrat for Stronlossit inn, designs new website and mobile site

  • Innfinite wins new web design/development for Ash Restaurant at the Royal Highland Hotel in Inverness

  • Innfinite wins new mobile web design/development and presence for famous La Bonne Auberge restaurant, Glasgow

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